Consorcio de la Zona Franca de Barcelona

LOGISTICA E DISTRIBUZIONE
INTERNAZIONALE DELLE
MERCI
PALERMO
MARCH 18, 2005
CONSORCI DE LA ZONA
FRANCA DE BARCELONA
THE DRIVE FORCES
BEHIND THE
LOGISTICS FEVER
Consorcio de la Zona Franca
THIS PRESENTATION
WILL BE ON (1):
BEHAVIOUR OF THE 21ST
CENTURY CONSUMER AND ITS
IMPACT ON LOGISTICS
 THE
 HOW
THE NEW MARKET PLACE
IS INFLUENCING LOGISTICS
Consorcio de la Zona Franca
THIS PRESENTATION
WILL BE ON (2):
 SOME
OF THE PROBLEMS
CAUSED BY INCREASING
TRAFFIC FLOWS AND
LOGISTICS ACTIVITIES
 SOME
POSSIBLE SOLUTIONS
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DONT PANIC
THIS WILL BE A LIGHT
PRESENTATION
Consorcio de la Zona Franca
LA REVOLUTION
FRANÇAISE
Consorcio de la Zona Franca
THE FRENCH REVOLUTION
THE FACTUAL APPROACH (1)
 ON
JULY 14, 1789:
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THE PARISIANS REVOLTED
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THE BASTILLE WAS
STORMED
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KING LOUIS XVI WAS
GUILLOTINED
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THE FRENCH REVOLUTION
THE FACTUAL APPROACH (2)
 ABOLITION
OF THE MONARCHY
 SEPARATION OF POWERS
 BIRTH OF THE REPUBLIC
Consorcio de la Zona Franca
THE FRENCH REVOLUTION
THE CAUSAL APPROACH (1)
 INCOMPETENT
MONARCHY
 THE
PRIVILEGES OF THE
CLERGY AND THE NOBILITY
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THE FRENCH REVOLUTION
THE CAUSAL APPROACH (2)
 THE
INDUSTRIAL REVOLUTION
 THE
INCREASE OF WEALTH OF
THE MIDDLE CLASSES
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THE FRENCH REVOLUTION
THE CAUSAL APPROACH (3)
 THE
REFUSAL TO PAY NEW
TAXES
 MAJOR
ECONOMIC
DEPRESSION 1787-1788
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THE FRENCH REVOLUTION
THE FACTUAL APPROACH (4)
 FOOD
SHORTAGES
 AMERICAN
REVOLUTION
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THE FRENCH REVOLUTION
BOTH EXPLANATIONS:
 FIT
REALITY
 ARE
IN FACT COMPLEMENTARY
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THE FRENCH REVOLUTION
BUT THE CAUSAL APPROACH
ALLOWS US TO UNDERSTAND:
WHY A REVOLUTION TOOK
PLACE AND WHY IT HAPPENED
PRECISELY AT THE END OF THE
XVIIITH CENTURY
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TIME OF CHANGE
EVERY CHANGE MEANS:
 A THREAT
 AN
OPPORTUNITY
Consorcio de la Zona Franca
TIME OF CHANGE
THE THREAT:
 TO
LOOSE BUSINESS (TRAFFIC)
WHICH WAS CONSIDERED
SECURE
Consorcio de la Zona Franca
TIME OF CHANGE
THE OPPORTUNITY:
 TO
CONSOLIDATE EXISTING
TRAFFICS AND TO ATTRACT
NEW ONES
Consorcio de la Zona Franca
THE FOUR DRIVE FORCES
BEHIND LOGISTICS
 THE
BEHAVIOUR OF THE NEW
CONSUMER OF THE XXIST
CENTURY
 THE
CHANGES IN THE MARKET
PLACE
Consorcio de la Zona Franca
THE DRIVE FORCES
BEHIND LOGISTICS
 THE
QUEST FOR MORE
COMPETITIVENESS
 THE
NEED TO ACHIEVE A
SUSTAINABLE GROWTH
Consorcio de la Zona Franca
THE QUESTION:
CAN THE WORLD SURVIVE
WITHOUT LOGISTICS ?
Consorcio de la Zona Franca
THE ANSWER:
NO.
DEFINITELY, ABSOLUTELY,
POSITIVELY
NO.
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A BET ON LOGISTICS ?
IN A GLOBAL WORLD LOGISTICS
IS A KEY FACTOR TO ACHIEVE
COMPETITIVENESS
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THE CONSUMER OF THE
21ST CENTURY
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THE CONSUMER OF THE
21ST CENTURY (1)
 IS
VERY WELL INFORMED
THANKS TO THE INTERNET
 HAS
MORE OPTIONS THAN
EVER
Consorcio de la Zona Franca
THE CONSUMER OF THE
21ST CENTURY (2)
 IS
PRIZE AND FASHION DRIVEN
 IS
UNFAITHFUL AND HAS NO
BRAND LOYALTY WHATSOEVER
Consorcio de la Zona Franca
THE CONSUMER OF THE
21ST CENTURY (3)
 WANTS
IMMEDIATE
GRATIFICATION
 IS
NOT READY TO WAIT
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THE CONSUMER OF THE
21ST CENTURY (4)
 WILL
BUY A DIFFERENT
PRODUCT OR WILL BUY IN A
DIFFERENT STORE IF THE
PRODUCT HE OR SHE WANTS IS
NOT ON THE SHELF
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THE NEW MARKET PLACE
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THE NEW MARKET PLACE
 IS
BIGGER: MERCOSUR,
N.A.F.T.A., EUROPEAN UNION,...
 IS
MORE DIVERSIFIED
Consorcio de la Zona Franca
THE NEW MARKET PLACE
 SHORTER
PRODUCT LIFE
CYCLE
 PRODUCTS BECOME
OBSOLETE AND OUT-OFFASHION MORE QUICKLY
 THE NUMBER OF VARIETIES
AND PRODUCTS IS BIGGER
Consorcio de la Zona Franca
THE NEW MARKET PLACE
 THE
DEMAND GROWS
 THE DEMAND IS PERSONALIZED
 THE MARKET PLACE IS
FRAGMENTED
 THINK GLOBALLY, ACT LOCALLY
Consorcio de la Zona Franca
THE NEW MARKET PLACE
 THE AVERAGE
ORDER SHRINKS
IN SIZE
 THE NUMBER OF ORDERS
GROWS
 THE FREQUENCY OF ORDERS
GROWS
Consorcio de la Zona Franca
THE NEW MARKET PLACE
IN A GLOBALIZED WORLD AND IN
ORDER TO COPE WITH A FAST
CHANGING DEMAND
COMPANIES HAVE TO BE (EVEN)
MORE COMPETITIVE
Consorcio de la Zona Franca
THE NEW MARKET PLACE
SOME STRATEGIES (1):
 CONCENTRATION AND
SPECIALIZATION OF
PRODUCTION CENTERS
 OUTSOURCING
Consorcio de la Zona Franca
THE NEW MARKET PLACE
SOME STRATEGIES (2):
 LOWER
INVENTORIES
 JUST-IN-TIME
SUPPLIES
Consorcio de la Zona Franca
THE NEW MARKET PLACE
CONSEQUENCES (1):
 MORE
TRANSPORT
 LONGER
TRANSPORT CHAINS
Consorcio de la Zona Franca
THE NEW MARKET PLACE
CONSEQUENCES (2):
 IT
IS INCREASINGLY DIFFICULT
TO KEEP TRANSPORT CHAINS
UNDER CONTROL
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THE NEW MARKET PLACE
CONSEQUENCES (3):
 (EXPENSIVE) I. T. ARE
INDISPENSABLE TO ALLOW
JUST-IN TIME DELIVERIES AND
TO CONTROL LONGER
TRANSPORT CHAINS
Consorcio de la Zona Franca
THE NEW MARKET PLACE
CONSEQUENCES (4):
 BIGGER
INVESTMENTS
 CONCENTRATION
OF
LOGISTICS AND TRANSPORT
OPERATORS
Consorcio de la Zona Franca
THE NEW MARKET PLACE
THE SHIPPERS DEMAND:
 GLOBAL SERVICES
 SHORTER
TRANSIT TIMES
 MORE FREQUENCY
Consorcio de la Zona Franca
THE NEW MARKET PLACE
THE SHIPOWNERS ANSWER:
 MORE
SHIPS
 BIGGER SHIPS
 FASTER SHIPS
 MORE FREQUENCY
Consorcio de la Zona Franca
THE NEW MARKET PLACE
CONSEQUENCES (5):
 CONTAINER
SHIPS ARE BIGGER
AND FASTER
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THE 8,063 TEU
OOCL SHENZHEN
Consorcio de la Zona Franca
THE NEW MARKET PLACE
CONSEQUENCES (6):
 LESS
PORTS OF CALL
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THE NEW MARKET PLACE
CONSEQUENCES (7):
 GROWING
COMPETITION
AMONG PORTS
 GROWING
OVERLAND
TRANSPORT
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CONGESTED MOTORWAYS
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WASTE OF TIME
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WASTE OF (SCARCE)
ENERGY
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ENVIRONMENTAL
PROBLEMS
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A BET ON LOGISTICS ?
LOGISTICS:
 ARE A DEMAND OF THE
MARKET
 ARE HERE TO STAY AND GROW
BIGGER
 ARE A MUST FOR SUSTAINABLE
GROWTH
Consorcio de la Zona Franca
SOME POSSIBLE
SOLUTIONS (1):
 RIVER
(BARGE) TRANSPORT,
WHEREVER POSSIBLE
 RAILWAY
TRANSPORT
Consorcio de la Zona Franca
SOME POSSIBLE
SOLUTIONS (2):
 MORE
INTERMODAL
TRANSPORT
 INTER
EUROPEAN COASTAL
TRANSPORT (SHORT SEA
SHIPPING)
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SOME POSSIBLE
SOLUTIONS (3)
 A EUROPEAN
NETWORK OF
LOGISTICS AND DISTRIBUTION
PLATFORMS TO RATIONALIZE
THE FLOWS OF TRAFFIC
Consorcio de la Zona Franca
SOME POSSIBLE
SOLUTIONS (5)
 POSIBLE
SOLUTIONS DEMAND
CLOSE CO-OPERATION
BETWEEN PUBLIC AND PRIVATE
SECTORS
Consorcio de la Zona Franca
SUMMARY REVIEW (1)
THE FOUR BIG DRIVE FORCES
BEHIND LOGISTICS ARE:
Consorcio de la Zona Franca
SUMMARY REVIEW (2)
BEHAVIOUR OF THE 21ST
CENTURY CONSUMER
 THE
 THE
CHANGES IN THE MARKET
Consorcio de la Zona Franca
SUMMARY REVIEW (3)
 THE
QUEST FOR
COMPETITIVENESS
 THE
SUSTAINABLE GROWTH
Consorcio de la Zona Franca
SUMMARY REVIEW (4)
LOGISTICS ARE HERE TO STAY
AND GROW BIGGER. LOGISTICS
WILL PROVIDE US WITH SOME
BUSINESS OPPORTUNITIES AND
WILL HELP US TO ACHIEVE
SUSTAINABLE GROWTH
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SUMMARY REVIEW (5)
LOGISTICS GENERATE
COLLATERAL PROBLEMS
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SUMMARY REVIEW (6)
PROBLEMS GENERATED BY
LOGISTICS HAVE TO BE
ADDRESSED BY THE PUBLIC AND
PRIVATE SECTOR WORKING IN
CLOSE CO-OPERATION
Consorcio de la Zona Franca
SUMMARY REVIEW (7)
 LOGISTICS ARE
NOT THE
PROBLEM
 LOGISTICS ARE
THE SOLUTION
Consorcio de la Zona Franca
CONSORCIO DE LA ZONA FRANCA
JOSÉ LUIS RODRÍGUEZ RIVERO
MANAGING DIRECTOR
BARCELONA FREE ZONE
[email protected]
www.elconsorci.net
Consorcio de la Zona Franca
CONSORCIO DE LA ZONA FRANCA
www.elconsorci.net
www.bcncl.es
Consorcio de la Zona Franca
CONSORCI DE LA ZONA
FRANCA DE BARCELONA